Feed It. Scale It. Let the 80/20 Rule Decide.
80% of results come from 20% of effort. One project will dominate. The question is: which one?
Solo founders spread too thin. You have 5, 10, even 13 projects running simultaneously. Each one feels important.
But without a system, you're guessing which one deserves your focus.
No system to identify the winner. Priority lists don't adapt. They don't learn. They don't surface the project that's actually gaining traction.
The unicorn hides in plain sight while you work on the wrong thing.
The project with the highest signal-to-effort ratio. Not the loudest. Not the most exciting. The one actually working.
Every project generates signals: actions, revenue, feedback. Track them over time. The KEYSTONE reveals itself.
14 days with zero signals = dead project. Archive it. Free up bandwidth. Let the survivors compete.
Tasks completed, commits pushed, calls made. Proof you're actually working on it.
Money in the door. The ultimate signal. Even small amounts validate market fit.
Market response. Interest shown. Questions asked. Signs that people care.
The Formula:
Momentum = (Signals × Weight) ÷ Days Since Last SignalI was running 13 projects simultaneously: SaaS tools, local services, content platforms. Each felt promising. All competed for attention.
Then I started tracking signals. After 30 days, the data was undeniable:
Results After 6 Months
“You don't need to build a billion-dollar company alone. But you CAN find the project with unicorn potential and feed it.”
— The 8020 Unicorn Philosophy
Built by Tom Fairhall | AI Business Hub