A luxury AI concierge that knows your house, your heritage, and your best clients.

Quietly install a concierge who welcomes, qualifies, reassures, and books your most valuable enquiries—without tearing up your entire website.

  • • Map and fix the leaks in your high-value journeys.
  • • Capture the top 4% of buyers who are ready now.
  • • Keep humans focused on the moments that matter.

The concierge brief

“Meet every enquiry like your best front-of-house. Understand what they are seeking, show what’s rare, and know when to introduce a human.”

Illustrative systems map

Front of House

Greeting, qualifying, booking, and graceful follow-up when they leave.

Back of House

Logging intent, flagging high heat buyers, documenting what converts.

Future concierge patterns

The 2025 concierge experience playbook

We distilled the cheat-sheet essentials into a living section your team can reference—covering performance, interaction, and the modern luxury aesthetic in one place.

Playbook hits at a glance

  • • Bento grid layout spotlights your hero, proof, and concierge prompts.
  • clamp() typography keeps luxury copy perfectly proportioned.
  • • Scroll progress, lazy imagery, and tactile feedback maintain momentum.

Zero-load concierge journeys

Critical CSS, WebP assets, and island hydration deliver a hero that feels instant—even complex pilots greet guests before they blink.

  • • Above-the-fold renders instantly while the rest streams in quietly.
  • • Lazy-loaded, next-gen imagery keeps retina storytelling razor sharp.
  • • Hydrated islands activate concierge scripts without blocking reading.
Zero-Load

Critical CSS inlining

What it is. Inline just enough CSS for the hero and navigation so the first paint happens instantly.

Why it's clever. The perceived load time collapses to near-zero while the full design language streams in quietly after the fold.

Modern Assets

Next-gen image formats

What it is. Serve hero visuals as WebP or AVIF, with automatic fallbacks and lazy loading beyond the fold.

Why it's clever. Asset weights drop by 30–50%, and mobile guests only fetch what they're about to see, keeping the experience effortless.

Selective Hydration

Island architecture

What it is. Ship the page as fast static HTML, then hydrate only the concierge, forms, and other interactive islands.

Why it's clever. Guests can read, scroll, and feel the brand immediately while interaction-ready widgets come alive with tiny scripts.

Feels-Alive

Optimistic UI

What it is. CTAs animate to their success state the moment they're tapped, before the API even replies.

Why it's clever. The interface feels impossibly responsive—if something fails, we gracefully revert with context instead of dead-ends.

Respectful

Stateful journeys

What it is. Store preferences like dark mode, concierge tone, or dismissed promos directly in localStorage.

Why it's clever. Returning visitors feel remembered; friction drops because we never ask the same question twice.

Micro Interactions

Tactile feedback

What it is. Buttons compress 5%, progress bars fill as forms advance, and inline validation rewards every keystroke.

Why it's clever. These tiny signals keep users oriented, motivated, and delighted through longer luxury consideration flows.

Feels-alive concierge moments

Layer optimistic feedback with subtle motion cues so every interaction feels human—and gently gamified.

Form progress demo

Progress fills as guests answer concierge prompts—rewarding completion in real time.

Tap

Buttons compress 5% and rebound with a soft shadow pop—the tactile cue that luxury shoppers expect.

Scroll-Tied

CSS scroll-driven storytelling

What it is. Use animation-timeline: scroll() to choreograph progress indicators, fades, and parallax with zero JavaScript.

Why it's clever. Motion now stays silky-smooth even on retina tablets—the narrative moves at the exact pace of the reader.

Bento Grid

Bento layout orchestration

What it is. Arrange hero, proof, and CTAs in artful tiles of varying sizes—Apple-style—for a modern information feast.

Why it's clever. The eye glides through priority stories without the page feeling busy; every tile becomes its own spotlight.

Depth

Glassmorphism layers

What it is. Frosted glass cards float above gradients with backdrop-filter blur and luminous borders.

Why it's clever. Content feels tactile and premium, guiding attention without heavyweight video or code.

Signature

Complex gradients & blends

What it is. Multi-tone, conic gradients blend over imagery, powered by modern OKLCH color ranges.

Why it's clever. We paint atmospheres instead of flat blocks, creating depth and brand distinction in a single layer.

Fluid Type

Clamp-based rhythm

What it is. Typography and spacing scale with clamp(), min(), and max() for perfect legibility from phone to boardroom screen.

Why it's clever. One line of CSS replaces a stack of media queries, so the layout always feels intentionally composed.

What I actually build

Two tightly linked layers: the concierge that your clients meet, and the intelligence layer that keeps score behind the scenes.

AI Concierge (Front of House)

  • • Greets like your best showroom director.
  • • Qualifies intent without feeling transactional.
  • • Reassures anxious luxury buyers before they ghost.
  • • Books visits and calls with context already captured.
  • • Keeps the conversation going after the first action.

Intelligence Layer (Back of House)

  • • Logs enquiries with tone, project size, and timing.
  • • Tracks follow-up promises so nothing slips.
  • • Identifies the top 4% buyers hiding in your inbox.
  • • Flags leaks where clients fall out of the journey.

You get the script, the automations, and the instrumentation—no single-person black box.

Boutique brain, extended bench

One lead architect, with a bench of specialists who drop in when required. The work stays tight, documented, and on-brand.

  • • One clear point of contact.
  • • Specialists only when needed.
  • • Documented systems, no single-person black box.

The quietest 80/20 in your funnel: your newsletter box

The moment someone subscribes is the calmest signal you will ever get. Right now, most luxury sites waste it.

  • • “Thanks for subscribing.”
  • • “Follow us on Instagram.”
  • • Silence for the next 3 weeks.

Turn it into a concierge moment

  • • Immediate thank-you message, branded and warm.
  • • Concierge asks: “Are you looking for anything specific right now?”
  • • Suggests the right brochure, visit, or human if needed.
  • • Knows when to hand off to your team.

80/20: one box, fully instrumented. No redesign, just a smarter welcome.

What the concierge sees

Subscription source, past visits, and the intent signal you care about. That’s enough to make the next move the right move.

We don’t tear up your site. We test one journey.

Keep your current site as-is. We start with one high-value journey where a concierge makes the biggest difference.

Typical first journeys

  • • Newsletter thank-you.
  • • Brochure confirmation.
  • • “Book a visit / appointment” flow.

How the test works

  • • Keep the existing flow as a control.
  • • Add a concierge-enhanced variant as the test.
  • • Run the first 100–1,000 visitors through.
  • • If the concierge version doesn’t beat the control, don’t scale it.

Who I work with

Ideal clients

  • • Luxury kitchen studios.
  • • Jewellery and watch houses.
  • • Galleries and heritage craft ateliers.
  • • Luxury member clubs & associations.
  • • High-ticket experiences that live or die on the welcome.

Consultant

Advisory, roadmaps, and scripts for in-house teams who want the plan and the guardrails.

Done-for-you build

Full concierge design, build, and instrumentation. We run the pilot, analyse the data, and hand you a playbook.

Why this matters now

  • • High-value enquiries wait days for a human reply.
  • • Newsletter and brochure follow-ups are barely tracked.
  • • No visibility on the top 4% of clients ready to buy.
  • • Associations and partners lose sight after a click.
  • • Adjacent sectors—furniture, beauty, travel—already uplift with AI concierges.
  • • Luxury buyers expect immediate, intelligent service.

Your clients are whispering what they need. A concierge makes sure you hear it and act on it.

Proof this already works (even if kitchens haven’t published numbers yet)

European home & furniture retailer (mömax)

The problem

High volume of customer conversations, inconsistent follow-up.

The AI concierge

Handled the majority of enquiries with scripted intelligence and handoff.

The results

  • • 71% automation of customer conversations.
  • • 13% conversion after interacting with AI.
  • • Higher ROI than previous chatbot.
  • • Captured conversations humans could never cover.

Same buying physics as a luxury kitchen remodel—high consideration, high value.

National furniture retailer (US) – behavioural AI

  • • Real-time segmentation on-site.
  • • 19% lift in revenue per visitor.
  • • $6.1m incremental revenue credited to the concierge uplift.

Furniture and kitchens share the same multi-stakeholder, multi-visit buying cycle.

Parfums Caron – heritage luxury perfume house

  • • 2× sales via chat.
  • • 2× revenue from chat.
  • • 79% of inquiries handled end-to-end by AI.

Luxury buyers lean in when the concierge understands heritage, rarity, and timing.

Across sectors, concierges already prove the model. Luxury kitchens and ateliers benefit next.

How engagement works

Step 1

Leak Mapping Call

Audit the journeys, collect the scripts, understand your buyers.

Step 2

Experiment Blueprint

Design the concierge, the instrumentation, and the success criteria.

Step 3

Pilot on one page / one journey

Launch quietly, capture the data, prove uplift before scaling.

Safety & brand control

  • • Fixed tone & vocabulary agreed in advance.
  • • No pricing, legal, or HR advice—ever.
  • • Escalates to a human whenever unsure.
  • • Kill switch: remove the snippet and it stops instantly.

Who this is NOT for

  • • Teams looking for a cheap homepage chatbot.
  • • Brands who don’t respond to leads within 48 hours.
  • • Anyone who wants to “play with AI” without changing process.
  • • Businesses unwilling to let data inform the welcome.

Work with me – luxury brands & associations

Share your current concierge gaps. I’ll review and come back with a discreet pilot proposal.

Preferred contact method

Not a luxury brand, but want my help?

Drop your details and the challenge you want to solve. When I open up broader cohorts, you’ll be first to know.

Stay in the loop

Updates on concierge pilots, results from live experiments, and invitations to behind-the-scenes sessions.